Bipasha Basu inaugurated the first Innisfree – the Korean naturalism brand store in Phoenix Market City Mall, Kurla – Mumbai.This brand Offers a full range of 100% Natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster, Orchid and other natural ingredients .
At the launch Bipasha Basu said , “I very fond of Innisfree products, simply because I know i am using a 100% natural product on my skin. The Green Tea Seed serum makes my skin feel super hydrated and refreshed . It feels like i am adding a bit of good health in my skin just like my diet.”
Equipped with color cosmetics in bright bold colors to muted hues; enriched moisturizers, Innisfree offers an assortment of over 350 SKU’s of skin care and beauty products including lipsticks, eye shadows, nail polishes, foundations, concealers; to skincare lotions, serums and much more. With the new Innisfree store, Mumbai would be the second city in India after Delhi to welcome one of Korea’s top beauty brands.
“This is our fourth store in India and the very first store in Mumbai and we are extremely excited about it. With the launch of our Mumbai store, we hope to reach out to everyone who loves and appreciates Korean beauty and also show our passion and dedication to making quality products, which is already well known. Korean beauty stands for an incredibly personalized approach to skin care with utmost care given to quality. We are honored to have such an incredible market and customers who love our products and for giving us a chance to bring our brand closer to them.” , said Mr. Doyoul Lee, Managing Director of Innisfree .