Lingerie line, Naja, is the latest brand to release nude underwear that caters for all skin tones, not just those that are lighter.
Naja’s co-founder Caterina Girald told Elle US, narrowed the shades down to 23 colours and made up lingerie sets in each shade. She then put up an ad on Craigslist for real women to come and try them in order to help narrow the range down to the seven shades that are available today.
As well as being available in seven shades, you can also pick from three seamless styles in cup sizes up to an E and band sizes from 32 to 40.
“Why try to fit into someone else’s skin when you can shine in your own?” the brand says on its website, and they stick to this. They even have a match chart that selects your colour based on the make up shade you buy.
“We started Nude For All because we believed it was time to change the idea that there is only one nude. Stay tuned for more shades and sizes!”
The brand has revealed its Nude for All collection, featuring seven different shades of nude in sizes XS to XXL.
“The shades have been colour matched to foundations from MAC, L’Oréal and Bobbi Brown, to ensure the collection boasts nudes for everyone”.
It joins a movement of nude campaigns for all women, recently championed by the likes of Christian Louboutin and Björn Borg.The advertisements are also a total win, starring real women with a range of body types and occupations including software engineers, ballerinas and students.It’s a much-needed change in an industry known for its lack of cultural diversity, demonstrating there’s more than one type of woman on this planet.