Saint Laurent wiped its official Instagram account of all images except one – an image of its new leader. The photo is simply captioned ANTHONY VACCARELLO APPOINTED AS CREATIVE DIRECTOR OF THE MAISON YVES SAINT LAURENT #ANTHONYVACCARELLO #YSL #SAINTLAURENT
“With a new creative director on board, the house makes a digitally fresh start”.
Yes, it’s true. In the wake of Hedi Slimane’s departure from Yves Saint Laurent and the appointment of incoming creative director Anthony Vaccarello, the brand’s first bold move was to wipe the history of the Instagram account created under Mr Slimane, leaving only a black and white portrait of the new chief designer.
So for now, the decision seems rather puzzling. To erase this defining chapter in Saint Laurent’s history, on only one social channel .